Key takeaways ✺
- Google Search drives immediate high-ticket conversions, while Meta builds scalable retargeting pools.
- Blended ROAS across both channels provides an accurate measurement of true business profitability.
- Always send ad clicks to fast, mobile-optimized landing pages rather than homepages.
Allocating performance marketing budgets without data-backed intent mapping leads to inflated customer acquisition costs.
Intent Capture vs. Demand Generation
- Google Search Ads (60% Budget): Captures consumers actively looking for your solution right now with high commercial intent.
- Meta Ads (40% Budget): Generates brand awareness, visual credibility, and builds retargeting audiences at lower impression costs.
Questions people also ask
What is the recommended minimum monthly ad spend for small businesses in India?
We recommend starting with ₹15,000 to ₹30,000 per month in pure ad spend to generate sufficient statistical conversion data.
Should I run Meta or Google Ads first?
If customers actively search for your service name (e.g., dentists, plumbers, lawyers), start with Google. If your product is highly visual (fashion, food, decor), start with Meta.